The Logistics Brief
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The Logistics Brief
Goorin Bros: From 100+ Years of Legacy to a Future-Ready Supply Chain
Ram Radhakrishnan
June 4, 2025
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Notes

This episode of the Logistics Brief goes behind the scenes of 125-year-old hat brand Goorin Brothers to show how a heritage label rebuilt a modern, resilient supply chain. Learn how they adjusted freight and inspections after COVID, dual-sourcing across China and Vietnam, and using data, ERP tools, and the Silq platform to tighten transit times, consolidation, and retailer delivery windows. Dive into warehouse strategy and cross-border FTZ fulfillment in Mexico—unlocking duty and labor savings—while keeping strict control over quality and on-time performance for both DTC and wholesale channels.

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