This episode of the Logistics Brief brings on sourcing leader Nitin Gupta (ex–Managing Director at one of the world’s largest apparel sourcing groups) to break down modern fashion supply chains in today’s tariff chaos. Using public import data, he and Ram walk through how brands like Skims, Brunt Workwear, and Mizzen+Main diversify out of China, lean on Sri Lanka, Vietnam, Mexico and others, and where they’re still exposed. They unpack why US apparel prices stay unrealistically low, why tech and data are now non-negotiable, and how mid-market brands should rethink cost structure, country mix and quality as a strategic weapon.