Ram speaks with Silq account manager Christine Sullivan, who spent 12+ years in licensed apparel for brands and bands, about how licensing manufacturers sit between licensors, retailers and factories and juggle complex approvals, PLMs and timelines.

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She explains why lead times can stretch 90–170 days, how DDP became the default to keep landed costs simple, and where it breaks under today’s tariff volatility. Christine shares the skills she brings to Silq: customer service, time-and-action planning, cost discipline, and how inspections, factory audits, FOB shipping and diversified sourcing help brands cut sampling waste, gain real visibility and build a more resilient supply chain.